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Lure Lure favori envoyer Print
Photos by Sylvain Halgand text by Sylvain Halgand. From the collection of Sylvain Halgand
France Version française

Chronology of the Lure brand  New window

Manufactured in Etats-Unis from 1976 until 0.
Index of rarity in France : Rare (among non-specialized garage sales)
Sold listing on Ebay.com New window
Inventory number: 1540

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Lure Lure

Oups, I just received the flash light in full face. Not dead the Magicube!

This small camera is disposable. The concept was not really new, but it is very close to the disposable of the 90s.
The camera was manufactured by a Californian company. It was sold in a small polystyrene box, so ugly that I have not photographed it. In this box were a tiny envelope and a sticker that allowed to send the film to the lab. In my case, the laboratory is called Love Camera Processing, located in Van Nuys, a district of Los Angeles. The size of the envelope does not allow to put the entire device, or even a cartridge 110. Periodically, the authors (including Mc Keown) classify this unit of the 110, but in fact it is a 16 mm.
The year of production start is uncertain, but it was presented at the 1976 PMA The envelope has a 1975 copyright.

The camera is all black plastic, only the shutter release button is green. Apart from this button, the only moving part is the base of the cube that rotates and thus ensures the advance of the film. As there is no door, it must be assumed that the device had to be broken at the end of film to get it.