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Sears Tower Stereo
France Version française
Photos by Renaud Laemmli text by Renaud Laemmli. From the collection of Renaud Laemmli. Last update 2014-09-24 par Sylvain Halgand.

Manufactured or assembled in Germany from (Circa) 1955 to (After) 1955.
Index of rarity in France: Rare (among non-specialized garage sales)
Inventory number: 4589

See the complete technical specifications

Chronology of cameras Sears 

Sears is to the United States what Manufrance was to France.

Following the same principle, a significant portion of what Sears sold was manufactured by other brands. The name "Tower" frequently appears in product names. This can be explained by comparing the brand's logo and historical photos of the company. The logo depicts the tower that dominated the Sears buildings in Chicago. In 1969, Sears decided to consolidate all its Chicago employees in a single building and had the tallest skyscraper in the United States (and the world at the time) constructed, known as the Sears Tower, which has since been renamed the Willis Tower.

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Sears being like our French Manufrance, a distributor, Tower Stereo was therefore made ​​by Iloca  in Germany, which was largely inspired on the design of the "Realist"  from the David White Company, very popular in the 50s : each view has a width corresponding to 5 perforations of the film  (23 mm), with a 70 mm spacing between the lens. You can also find the same device under its original name: Stereo Iloca IIa, which is a Stereo II with chrome front!
The viewfinder, located between the two lens, but at the bottom of the body, is also reminiscent of the Stereo Realist. Photographers with a a nasal appendage outside the norm  will appreciate! The others will be somewhat surprised by this unusual arrangement ...


All adjustments are made in front: two big toothed rings around the lens are coupled and control the speed setting from 1 second to 1/300 or B exposure. The diaphragms are set by the small red lever between the lens. Coloured marks suggest the most appropriate settings for the lighting conditions: bright (clear weather) red F: 8, hazy (overcast) yellow to F: 5.6, dull (dark) in green until F: 4, and we find  these same colours on speeds: 1:25 green, yellow and red at 1:50 ... You better not be colorblind!
The focusing finally is through the dial in the center of the front face, either through the indications scenes, groups, close-ups, either by setting the distance in feet.
The instructions for loading the film are listed inside the housing, those regarding the progress of the film to frame # 1 and shooting are under the base of the camera.

Sears Tower Stereo



Sears Tower Stereo



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