Altic Camera (N° 151) |
Version française |
Manufactured or assembled in Macao from (Circa) 1976 to (After) 1976.
Index of rarity in France: Infrequent (among non-specialized garage sales)
Inventory number: 9933
See the complete technical specifications
Chronology of cameras Altic
The brand Altic was registered by 3 Suisses, a mail-order sales group similar to La Redoute, in 1961. The registration has been renewed several times since (No. 1709314). This brand is applied to various items, sometimes of poor quality, often given as gifts to customers. Occasionally, one of these gifts could be complemented with a paid item, such as a flash for a camera.
Product Categories:
- Preparations for bleaching and other laundry substances, cleaning preparations, polishes, degreasers, and abrasives, soaps, perfumery, essential oils, cosmetics, hair lotions, toothpaste.
- Household electrical appliances and household appliances.
- Hand-operated tools and instruments, cutlery, forks and spoons, edged weapons, razors.
- Firearms, ammunition and projectiles, explosives, fireworks.
- Precious metals and their alloys and products made of these materials or non-plated, not included in other classes, jewelry, bijouterie, gemstones, horology, and chronometric instruments.
- Musical instruments.
- Paper, cardboard and products made of these materials, not included in other classes, printing products, binding articles, photographs, stationery, adhesives (glues) for stationery or household purposes, artists' materials, brushes, typewriters and office articles (except furniture), teaching or instructional materials (except apparatus), plastics for packaging (not included in other classes), playing cards, typefaces, clichés.
- Rubber, gutta-percha, gum, asbestos, mica and products made from these materials not included in other classes, semi-finished plastic materials, caulking, stuffing and insulating materials, non-metallic flexible pipes.
- Leather and imitation leather, products made from these materials not included in other classes, animal skins, trunks and suitcases, umbrellas, parasols, and canes, whips and saddlery.
- Furniture, mirrors (mirrors), frames, products not included in other classes, made of wood, cork, reed, cane, willow, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, sea foam, substitutes for all these materials or of plastics.
- Household or kitchen utensils and containers (not of precious metal or plated), combs and sponges, brushes (except paintbrushes), materials for brush-making, cleaning equipment, steel wool, raw or semi-finished glass (except building glass), glassware, porcelain and earthenware not included in other classes.
- Ropes, strings, nets, tents, tarpaulins, sails, bags (not included in other classes), stuffing materials (except rubber or plastics), fibrous textile materials.
- Fabrics and textile products not included in other classes, bed and table covers.
- Clothing, footwear, headgear.
- Lace and embroidery, ribbons and laces, buttons, hooks and eyes, pins and needles, artificial flowers.
- Carpets, mats, matting, linoleum and other floor coverings, wall hangings not of textile materials.
- Games, toys, gymnastic and sporting articles not included in other classes, Christmas tree decorations.
- Tobacco, smokers' articles, matches.
Depositor:
- 3 SUISSES FRANCE, a public limited company, 12 rue de la centenaire, 59170, CROIX, FR (SIREN 475581591)
Correspondence Address:
- 3SUISSES INTERNATIONAL, 243/245 RUE JEAN JAURES, 59650, VILLENEUVE D'ASCQ, FR
Number: 1709314
Status: Renewed Trademark
Date of Application / Registration: 1991-12-03
Place of Application: INPI PARIS
Previous Applications:
- Renewal of the application on July 20, 1982, at INPI No. 635887 AND REGISTERED UNDER No. 1209686
- September 3, 1985, at INPI No. 757421 AND REGISTERED UNDER No. 1367442
Inscription:
- Total property transfer No. 693265 on January 26, 2017 (BOPI 2017-08) Beneficiary: LIVELLE
Historical Record:
- Registration under the old law (BOPI 1992-18)
- Renewal without limitation, dossier no. 2209103 on November 2, 2001 (BOPI 2002-06)
- Renewal without limitation, dossier no. 2484884 on November 22, 2011, and January 20, 2012 (BOPI 2012-03)
Source: INPI
The Diana No. 151 has been used many times as an advertising medium. This model bears the Altic brand, which is inscribed around the lens and on a small metal plate inserted at the top of the hood, above the viewfinder.
This particular specimen is calibrated in meters.
The company that manufactured this camera was based in Hong Kong, an English colony, but also produced in Macao, a Portuguese colony. Their very low-cost cameras were exported to the United States and Europe, where they mostly became promotional gifts. The most famous of this production was the Diana, which by metonymy gave its name to this type of camera. Great Wall Plastic Factory produced dozens of different models, and increased their number simply by changing the name. Some of them had what looked like a reference number.
Made entirely of plastic, including the lens, they had many manufacturing defects. Mobile parts like the back often fit poorly into the rest of the camera, causing light leaks. The film advance was sometimes uneven. The lens produced poor results, such as blurriness, aberrations, distortions, etc. The results were unexpected. This was enough to create a fashion trend in the 1990s, to the point that the company Lomography produced modern copies of these cameras in the 2000s and started selling cameras that could be found for just a few francs a few years earlier at flea markets. It should be noted that Lomography's attempt to trademark the name Diana was rejected by the USPTO (United States Patent and Trademark Office) because it deemed the name to be used generically for a certain type of device and could not be applied as a trademark.
Some types of cameras include:
Id number | Some models | Shutter release | Flash | Winding knob | ||
151 or W20A | Diana Banier Banner Altic |
On the lens | No | on the right side | This is the archetype of the Diana Type, often two-tone. | |
808 | Debonair | On the lens | No | on the right side | Derivative of the Diana. Different lens barrel. | |
162 | Diana-F | On the lens | Double pin on the top | on the right side | like Diana except for the flash | |
7031 | Asiana | On the lens | No | on the right side | Top housing incorporating a fake light meter window | |
W20 | Anny | On the lens | No | on the right side | Top housing incorporating a fake light meter window | |
155 | Dana Diana De Luxe |
Sur le capot | Flash bulb socket | left side | fake light meter | |
W373 | Banner Deluxe Leader Camera |
On the lens | No | left side | fake light meter around viewfinder | |
? | Photon | Sur le capot | Flash bulb socket | left side | ||
? | Revue 4 x 4 | On the lens | No | on the right side | fake light meter around lens |
Interesting links or bibliography :
Sur mes-appareils-photos.fr, suggested by Eric Carlhan |
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