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Beier Beirette SL 100
France Version française
Photos by Sylvain Halgand text by Sylvain Halgand. From the collection of Sylvain Halgand. Last update 2024-01-24 par Jacques Bratieres.

Manufactured or assembled in Germany (Former GDR) from 1973 to (After) 1975.
Index of rarity in France: Rare (among non-specialized garage sales)
Inventory number: 5417

See the complete technical specifications

Chronology of cameras Beier 

This is a summary translation of "Kameras um Dresden herum" by Günther Kadlubek and Wolfgang Beier:

Woldemar Beier was born in 1886, about 40 kilometers from Dresden. He was the son of a steelworker and was expected to follow in his father's footsteps, but he developed an interest in camera manufacturing. He began his career as an apprentice mechanic at the small Merkel company in Tharandt. In 1914, he left Merkel and was hired by Thowe in Postchapel, where he contributed to camera development and eventually became a co-owner.

On April 1, 1923, Woldemar Beier founded his own company, the Freitaler Kameraindustrie Beier & Co. It was a small artisanal enterprise with a few employees. His first camera was named Edith, a medium-format wooden camera available in 6.5 x 9 and 9 x 12 formats. Edith was successful, and subsequent models were also given female names, such as Erika, an evolution of Edith, and Lotte. Erika was named after W. Beier's daughter.
From 1923 to 1937, the company moved several times, the number of employees steadily grew, and production volume increased. The three camera models remained the only ones in the catalog. Despite their lack of originality, they sold well due to their quality craftsmanship. Beier also manufactured cameras for Porst, including Die Gute Kamera and Kamera Spezial.
During the same period, various German camera manufacturers merged to form Zeiss Ikon AG in Dresden. In 1929, changes were made to Woldemar Beier's camera lineup. The Edith, Erika, and Lotte cameras were updated with aluminum bodies and were presented at the Leipzig Fair. A first folding 6 x 9 aluminum camera called the Gloria accompanied them. Beier soon started producing box cameras, some of which were distributed by Kaufhof, and others were subcontracted for Wirgin.
In 1931, W. Beier introduced his first 35mm camera, initially named Beika, later renamed Beira.

The first Beirette model had a similar body to the Beira but featured an integrated optical viewfinder. Production of the Beirette II with a rangefinder briefly appeared in catalogs before camera production ceased due to wartime circumstances.
During the war, Beier had to shift to wartime production, manufacturing components for bombers and submarines. Allied bombings heavily affected the region in August 1944 and escalated. On May 8, 1945, the Red Army entered Freital. Woldemar Beier's factory was spared, and the machines were disassembled and sent to Uljanowsk, Lenin's hometown. Woldemar Beier and his colleagues then produced cigarette rolling machines, apple peelers, shoe horns, sieves, and more.

In 1948, they resumed camera production, including the Beirax 6x6, which had been part of their pre-war program. Werner, Woldemar's son, returned to Freital in October after three years of captivity in the USSR and began working as an engineer in the company.
In 1950, modernizing the product range became necessary. In 1945, just before the war ended, Woldemar's daughter died in an accident, leaving him unable to pay the company's taxes. In 1953, Woldemar Beier lost control of his company due to this tax debt, which he couldn't settle after the disassembly of the factory for the USSR. The company was placed in trusteeship for several months before being returned. During this period, the factory was looted. Disheartened, Woldemar Beier passed the reins to his son Werner.

In 1954, the Beier factory participated for the first time in Photokina in Cologne. Beier realized they were technologically behind. The trend was toward compact 35mm cameras. Upon returning to Freital, the decision was made to manufacture a modern 35mm camera.
In 1955, the new camera was not released, likely due to financial constraints, and they had to settle for upgrading existing models. On March 30, 1956, Woldemar Beier celebrated his 70th birthday in Freital, surrounded by his employees from the factory bearing his name. He passed away on February 18, 1957.

In 1958, the Beirette 24 x 36 mm camera went into production. The new Beirette had little in common with the pre-war Beirette except for the name. From 1958 to 1990, 27 different Beirette models were launched. The Woldemar Beier factory had finally regained its production pace.
By the end of 1958, five camera models were in production.

On January 8, 1959, many companies were forced to merge into VEB Pentacon (the final name adopted in 1964). Beier was not integrated. Private companies in East Germany increasingly struggled to obtain materials and acquire machinery. Werner Beier concluded that he either had to close the business or accept state participation. He agreed to 35% state participation, and the company became a limited partnership (KG).
As a state-participated company, Beier received materials and could purchase new machinery. Under Werner Beier's leadership, new products were introduced rapidly. Almost every year, a new model was launched. Werner Beier and his colleagues presented the Beier-matic.
The popularity of Beier cameras also grew abroad.
In 1962, improvements were made to the Beirette.
In 1964, a new Beirette model was introduced.
The Woldemar Beier company celebrated its 40th anniversary in April, and a gold-plated Beier-matic was presented to Werner Beier on this occasion. Beirette production increased further, with exports reaching 44 countries, bringing foreign currency to East Germany.
In 1965, Beier-matic production was discontinued in favor of the Beirette, which continued to evolve. One model was designed for standard 35mm film cartridges, while another was for SL film cartridges. It was a copy of the Karat system, but with plastic cartridges instead of metal ones, avoiding rights payments to Agfa.
Throughout the 1960s, the Beier camera factory's design office developed numerous Beirette versions. The company prospered, sales increased, and exports reached their highest level since 1949. Methods were sought to increase production efficiency.
Starting on January 2, 1968, Beirette's assembly line production began, marking the first camera assembly line in East Germany. In 1970, a new generation of SL cameras, the Beirette SL 200 and Beirette SL 300, was introduced. Plastic was extensively used, bringing Beier's manufacturing up to Western standards.

On April 24, 1972, the Woldemar Beier KG company was nationalized, along with 11,700 other businesses. This was a catastrophe for the Beier family. Woldemar Beier KG became VEB Kamerafabrik Freital (VEB roughly translates to "People's Factory"). Werner Beier retired in 1976. Beier cameras produced from this point were marked with the VEB Kamerafabrik Freital logo on the back or beneath the cameras.
Development work on the Beirette vsn was underway. This new version was lighter, replacing Duroplast with thermoplastic. The back became hinged, and the cover was made of aluminum rather than chrome-plated brass sheet metal. The name vsn simply stood for vs neu (vs new). The Beirette vsn was first presented at the Leipzig Fair in 1974. Its export success was demonstrated by production on order for Boots Ltd., sold as Boots B.L. In December 1975, the Beirette vs production line was converted to produce the Beirette vsn.
In 1976, the Beirette K100 model was launched. New models were introduced in 1977: the Beroquick KB 135, which was a Beirette vsn intended for export on behalf of Beroflex AG; the Beirette vsn was also featured in Quelle's catalog as the Revue 35 N; and the Beirette SL 400, a semi-automatic cassette SL camera. The third novelty of that year was the Beirette SL 300, essentially an economic version of the SL 400.

In 1980, VEB Kamerafabrik Freital became part of the VEB Pentacon conglomerate in Dresden.
At the Spring Fair in Leipzig in 1981, VEB Kamerafabrik Freital once again created a sensation by presenting the Beirette electronic. The camera was in high demand worldwide, with most of the production intended for export. From 1982 to 1989, a special series of 28,973 cameras were even produced on order for Beroflex AG under the name Beroquick electronic.
Starting in January 1985, the restructuring of the conglomerate and the transition to VEB Carl Zeiss Jena began.
The Carl Zeiss Jena company logo appeared either on the back or underneath the cameras.

1988 marked the final year of VEB Kamerafabrik Freital.

Post-War Beirette

The Beirette was indeed the great success of Beier. It came in multiple versions over more than thirty years.

First generation

The early models of the Beirette somewhat resembled West German models. They were simple, but the manufacturing quality was decent. They all had a film advance lever and parallax compensation at the viewfinder window.
The models evolved gradually to remain competitive with their counterparts in West Germany.



1 Thick
2 Very flat
3 Dorsal
1 Round
2 Asymmetric
3 Flat

1 Big
2 Little




Film advance lever Top Viewfinder
Shutter release position   Front plate at the base of the lens

 
1 Above the shutter
2 On the side of the shutter
  1 Rectangular
2 Asymmetric
3 Symmetric

 

    Years Top Lever Viewfinder Shutter release Plaque Shutter Lens    

Beirette
1958-59 1 1 1 1 1 Junior Meritar
2.8/45
   
Beirette   1958-59 1 1 1 1 1 Junior II
Meritar
2.9/45
   
Beirette   1958-59             Trioplan 3.5/45    
Modification of the front plate
Beirette
1959-1964 1 1 1 2 2 Junior II      
Beirette v   1966-1967 1       2    

Hot shoe.
No model indication.

 
Modification of the top
Beirette
1964- 2 2 1 2 3        
Beirette
1964- 2 2 1 2   Priomat Meritar
2.9/45
   
Revue 35 N   1965-70 2 2 1 2 3   Meritar
2.9/45
Multiple variations under the same name. Foto-Quelle
Different top (Film advance is done by a slider on the back)
Beirette K   1965-70 3 3 1 2 3 Priomat Meritar
2.9/45
Using SL cartridge  
Beirette K   1965-70 3 3 1 2 3 Priomat Domiplan
2.8/45
Using SL cartridge  
Beirette KF   1966-67   3 1         Using SL cartridge with bulb flash Export.
Modification of the front plate
Beirette vs
1967 2 2 1 2 3     Hot shoe  


Second generation

In the early 1970s, Beirette cameras were falling behind in comparison to Western productions and even more so compared to the first Japanese cameras arriving in Europe. Beier made a radical change to the Beirette. The top cover was made of aluminum.

    Years Shutter Lens  

Beirette
1973- Priomat Meritar
2.8/45
 
Beirette
1973-   Meritar
2.8/45
Fake cell around lens
Beirette vsn 1974- Priomat Meritar
2.8/45
Also available in black, blue ou red
Boots Beirette B.L.   1974-79 Priomat Meritar
2.8/45
Similar to Beirette vsn. Sales only in UK by Boots shops
Boots Beirette IV   1976-78   Meritar
2,8/45
Sales only in UK by Boots shops
Beirette K100 1976-86   Chromar
11/52
Also available in black (1986)
Beroquick KB 135 1977- Priomat Meritar
2.8/45
Similar to Beirette vsn. Export only
Beirette vsn 2   1980-86 Priomat Meritar
2.8/45
Painted in black

Third generation using Orwo-SL cartridge

These cameras are made of plastic. They have a rectangular shape, and film advance is achieved through a slider inserted on the back.

Beirette SL 200   1970-   Meritar
2.8/45
Fake cell around lens
Beirette SL 300   1970- Priomat Meritar
2.8/45
 
Beirette SL 100
1973-   Chromar
8/50
 
Beirette electric SL 400   1976- Priomat Meritar
2.8/45
CdS light sensor controlling the aperture. Powered by two PX 625 batteries.
Beirette SL 100 N 1987-   Chromar Made of colored plastic (pink, green, orange)

Fourth generation

Beirette Electronic
1981-88   Meritar
2.8/42
 
Beroquick Eletronic   1982-89     Export Model similar to Beirette Electronic
Beirette 35   c.1986   Meritar
2.9/45
 





__________

This plastic camera is simple. It uses SL cartridges, which are nothing more than Agfa's Rapid cartridges.

It can also be found under the Pouva brand. This brand disappeared in 1972, integrated into the VEB Kamerafabrik in Freital, the new name for Beier. This Beier has a mark on the back door reminiscent of this combine.

The film advance mechanism is unique. It involves a slider to be slid laterally at the back of the camera. In its movement, it rotates the view counter.

Beier Beirette SL 100



__________

By launching the Rapid system, Agfa updates the Karat system. Rapid is a 35mm film in a cartridge without a central axis. The film is only driven by the teeth of a capstan that engage with the perforations in the film. This system releases the film from the supply cartridge and pushes it into the receiving cartridge. There is no need to rewind the film at the end of the roll as the two cartridges are identical. On the cartridges, there is a small metal pin of different lengths depending on the sensitivity of the film. This is interpreted by certain camera models to transmit the value of the sensitivity to the light meter. If one reads the article carefully, it becomes apparent that Kodak is not among the brands mentioned; the American company has just launched the 126 cartridge, and all of this seems like an anti-Kodak front.

RapidRapid

Presentation of the Rapid system, in 1964:

During a press conference held on May 6 in Frankfurt am Main, representatives of the following European photographic firms: ADOX, AGFA, BALDA, BILORA, BRAUN, DACORA, FERRANIA, GEVAERT, ILFORD, PERUTZ, REGULA. ROLLEI, VOIGTLANDER, and ZEISS IKON unveiled to the European professional press delegates a new loading system for cameras called the RAPID SYSTEM.

This RAPID designation characterizes a new system for instantaneous film loading that allows for simpler, safer, and faster photography thanks to the following advantages: simple film placement, automatic film loading, automatic sensitivity adjustment of the film for cameras with automatic exposure control (from 15 to 27 DIN), no rewinding required, the camera is quickly ready to use, fast film changes, and exceptional sharpness thanks to a press frame ensuring perfect film flatness. A single film length is provided, which allows for: 12 exposures in 24 x 36, 16 exposures in 24 x 24, and 24 exposures in 18 X 24.

At the time this magazine issue is released, the sensitive surfaces, as well as cameras adapted to the RAPID SYSTEM, will be officially launched to the public.

Let's now look, in alphabetical order, at the firms that are now able to supply the new RAPID chargers to the photographic market:

ADOX. - Adox's program regarding sensitive surfaces using this RAPID SYSTEM includes: Adox KB 17 RAPID and KB 21 RAPID in 12 frames 24 X 36, 16 frames 24 x 24, or 24 frames 18 X 24. These emulsions have the same qualities as the already well-known 35mm films.

AGFA. - The range of sensitive surfaces is as follows: Agfa Isopan Rapid 17 DIN. The film for brilliant black and white photos when the light is favorable. - Agfa Isopan ISS Rapid 21 DIN. The film for black and white photography when the light is unfavorable. - Agfacolor CN 17 Rapid. The universal film for black and white and color photography. - Agfacolor CT 18 Rapid. The film for bright color slides and CT prints.

FERRANIA. - The Italian firm has planned: the P 30 RAPID black and white emulsion and two color emulsions: Ferrania negative Rapid N 27, Ferrania reversible DIA 28 of 50 ASA.

GEVAERT - Starting July 1st, the Belgian company Gevaert will present four types of films on the market: Two in black and white, Gevapan 27 Rapid and Gevapan 30 Rapid, and two in color, the negative Gevacolor N 5 Rapid and the reversible Gevacolor R 5 Rapid.

ILFORD - The English company Ilford has planned black and color emulsions with the RAPID SYSTEM.

PERUTZ - Perutz will provide three types of films: Two black emulsions, Perutz 17 Rapid and Perutz 17-21 Rapid, and the reversible emulsion Perutz Color Rapid C. 18.

As we have just done for the sensitive surfaces, we present the cameras that will be equipped with the RAPID SYSTEM:

ADOX - Since 1965, Adox has planned a program of cameras equipped with the RAPID SYSTEM.

AGFA - Agfa, which played an important role in the development of this new system, can now present three Rapid cameras: Agfa Iso-Rapid I 24 x 24: A small and elegant pocket camera, a real small format, which makes photography accessible to everyone. Simple, safe, fast, and convenient. Put the Rapid cartridge in place, the film engages itself, shoot, no rewinding. 16 shots 24 x 24 mm. Large clear viewfinder. Rapid dial for instant film advance, exposure counter, flash contact. - Agfa Iso-Rapid IF 24 X 24: As compact and easy to handle as the Iso-Rapid I, but with an integrated flash (with instant battery charging). - Agfa Silette-Rapid 24 x 36: The small format camera distributed in millions of copies around the world.

DACORA - The Reutlingen company will be able to deliver two models equipped with the RAPID SYSTEM as of July 1st: the D101 Rapid camera and the D202 Rapid camera. The D101 Rapid camera, with the classic 24 x 36 format, is a fixed-focus camera equipped with a flash socket and capable of taking 12 images 24 x 36. - The D202 Rapid camera is equipped with an anastigmat lens and a focusing system marked with three symbols. It can take 12 photographs of 24 x 36 format.

FERRANIA - Plans to introduce two camera models equipped with the RAPID SYSTEM in 1965: the Lince Rapid and the Eura Rapid.

ILFORD - Has developed a camera equipped with the RAPID SYSTEM, the Sportina Rapid.

REGULA - The new Regula SL will have its capabilities increased because this camera is equipped with the new system. Here is its technical specification: functional combination - speed: 1/30° sec. aperture - f/2.8 to 1/250° sec. aperture - f/16 setting by single ring and superposition of subject and lighting symbols - setting provided for films with sensitivity from 1 to 25 DIN.

The adoption of a rapid loading system for cameras by major European companies can only have a positive influence on the development of photography and bring new enthusiasts to discover all its joys.

Let us add that in addition to the companies we have listed above, ten Japanese manufacturers such as FUJI, KONISHIROKU, MAMIYA, MINOLTA, NIPPON, OLYMPUS, PETRI, RICOH, YASHICA have also decided to adopt the RAPID SYSTEM in the near future.

Contacts have also been made with manufacturers from across the Atlantic.



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