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Ouyama - New Taiwan Photographic Corporation Odette X3000 favori envoyer Print
Photos by RP text by RP. From the collection of RP
France Version française

Chronology of the Ouyama - New Taiwan Photographic Corporation brand  New window

Manufactured in Taïwan from Circa 1984 until (After) 1984.
Index of rarity in France : Infrequent (among non-specialized garage sales)
Sold listing on Ebay.com New window
Inventory number: 8341

See the complete technical specifications New window
Ouyama - New Taiwan Photographic Corporation Odette X3000

This is another model which was almost certainly made by Formosa Plastics Corporation (FPC). We can be reasonably sure of that because there is a variant, the Iwami 11281, which has the almost universal shutter/lens block with four apertures, marked with F stops and weather symbols found on other (known) FPC cameras.

The Odette X3000 is slightly different. It has only one shutter speed and one aperture. On the positive side the aperture is small (about F11), circular and centred on the middle of the lens. The photo might not be perfectly exposed, but at least it will be the best the meniscus lens can produce. Kodak made millions of cameras on the same principle.

Cameras of this type do not generally claim that the lens was made in Japan, and since it does not claim to be glass either, it is probably plastic. In 1985 the use of plastic lenses was relatively new. There is no evidence of any ballast being added in the base.

The Odette X3000 has another peculiarity. We have seen a camera with an aperture ring that doesn’t do anything (GMTEX GT-304); this camera has a 'focus ring' that doesn’t move the lens. The closest distance on this non functioning ring is 1.2 m, which is probably the closest limit of  the fixed aperture (F11) lens.  

The integral sun hood is an unusual feature but probably a good idea with a simple lens subject to flare. There is some evidence that the names "Odette " and "Quickshot" were brands of NTPC, whose best known but much later brand was "Ouyama". Later more extravagant cameras sold by NTPC were often supplied with a flexible plastic lens hood. 

The (false) prism serves the useful purpose of raising a flash well above the lens barrel, and reducing the possibility of the lens hood casting a shadow in the photograph.

This camera also exists under the names Lavec LT-002, Quickshot X3000, Derlai X3000 and Derlai Nestle. Derlai was a brand of Taiwanese firm Chern Yeou Tsaiy. It was also available with silver-grey top and bottom plates.

It was not unusual for 'start  up' camera companies in Taiwan to sell products made by FPC. The "Canomatic SE-AS" was made for NTPC by FPC (Yashiwa XR-90), and so was the Premier PC-90.

The design of this camera is original, even stylish, when compared with contemporary cameras of similar specification. It's closest rival in the USA would have been the Kodak Instamatic X-15/15X (1970-1988) which sold for about $15. Similar cameras to this one sold for about $10. The Instamatic had a square format (less vignetting behind a similar lens), a restricted choice of films, and could not take electronic flash.  

1 It is a slightly older design with a high shutter release and no lens hood